Gendered Leadership and Role Congruity in Jakarta’s Public Relations Industry

doi:10.36782/jcs.v14i1.2532

Gendered Leadership and Role Congruity in Jakarta’s Public Relations Industry

Nadya Natalia Hendrawan, Deborah Simorangkir

Abstract

This article answers two questions regarding female PR leaders in Jakarta: 1) Is role congruity of female leaders correlated with the subordinates' perceived compliance? and 2) What leadership style do subordinates prefer for their female leaders? An online survey was conducted on 109 PR professionals in the Jakarta area to answer these questions. The first research question is calculated using Spearman's rank coefficient correlation test to determine the correlation between role congruity and perceived compliance. The second research question is calculated using descriptive statistics to determine the sample's preferred leadership style. Data were analyzed using the perspectives of the Role Congruity Theory and Compliance and Gendered Leadership. Findings show that: 1) Role congruity is positively correlated at a significant solid level with the subordinates' perceived compliance toward the female leaders, 2) Subordinates have equal preference for female leaders with masculine and feminine leadership styles. It is concluded that there have been changes in the impact of role congruity of female leaders. However, the role congruity and subordinates' perceived compliance in the PR industry are still positively correlated. This study reveals that female leaders in Indonesia's PR industry can gain compliance from their subordinates. However, the preference for leadership styles adopted by female leaders is equal between masculine and feminine leadership styles.

To cite this article (7^th APA style):

Hendrawan, N. N. & Simorangkir, D. N. (2024). Gendered leadership and role congruity in Jakarta’s public relations industry. Journal Communication Spectrum: Capturing New Perspectives in Communication 14(1), 28-38. https://doi.org/10.36782/jcs.v14i1.2532

Keywords

Role congruity; female leaders; compliance; gendered leadership; public relations.

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