BERGURU PADA YOUTUBE: Menelaah Perilaku Budaya Komunitas Cover Dance Penggemar K-Pop

doi:10.36782/jcs.v6i1.2018

BERGURU PADA YOUTUBE: Menelaah Perilaku Budaya Komunitas Cover Dance Penggemar K-Pop

Kartika Ayu Utaminingrum

Abstract

At the moment, the most widely discussed topic in Indonesia is the "Korean Wave" or Hallyu wave. Various fan bases appear followed by their respective characteristics. Fans have different ways to express their love for Korean art and culture. As one of the fastest-growing music genres in the world, Billboard Korea (2011) identified that K-pop gave birth to the latest global trend, namely K-pop cover dance. Cover dance comes as a form of expression of K-pop fans by prioritizing movements and dance to the music or rhythm. This article explains how Soulmate Community members adopted Korean culture through K-Pop cover dance, including knowledge about things related to South Korea after being hit by a message via YouTube, member attitudes towards matters related to South Korea as an effect of exposure to YouTube media messages, and what behaviors or actions are manifested as a result of learning South Korean culture through YouTube.

Keywords

pop culture, K-Pop, cover dance, tutorial media, fandom

References

Albarracin, Dolores, Johnson, & Blair T., Zanna, Mark P. (2014). The Handbook of Attitudes. Psychology Press: New York.

Ardianto, Elvinaro. (2009). Komunikasi Massa: Suatu Pengantar. Simbiosa Rekatama Media: Bandung

Ardianto, Elvinaro. (2011). Metodologi Penelitian Untuk Public Relations. Simbiosa Rekatama Media: Bandung.

Baines, Paul, Egan, John & Jefkins, Frank. (2007). Public Relations. Routledge: UK.

Bobbitt, Randy & Sullivan, Ruth. (2008). Developing the Public Relations Campaign. Pearson Education, Inc.: USA.

Bungin, Burhan. (2008). Penelitian Kualitatif. Kencana: Jakarta.

Bungin, Burhan. (2011). Sosiologi Komunikasi. Kencana: Jakarta.

Burton, Graeme. (2012). Media dan Budaya Populer. Jalasutra: Yogyakarta.

Daymon, Christine & Holloway, Immy. (2004). Qualitative Research Methods in Public Relations and Marketing Communications. Routledge: USA.

DeFleur, Melvin L. & Dennis, Everette E. (2010). Understanding Media in the Digital Age: Connections for Communication, Society and Culture. Allyn& Bacon: USA.

Giles, David. (2010). Psychology of The Media. Palgrave Macmillan: USA.

Giroux, Henry A., Lankshear, Colin, McLaren, Peter & Peters, Michael. (2013). Counternarratives: Cultural Studies and Critical Pedagogies in Postmodern Spaces. Routledge: USA.

Herdiansyah, Haris. (2010). Metodologi Penelitian Kualitatif. Salemba Humanika: Jakarta

Holden, Todd Joseph M. & Scrase, Timothy J. (2006). Medi@sia: Global Media/tion In and Out of Context. Routledge: USA.

Kriyantono, Rachmat. (2009). Teknik Praktis Riset Komunikasi. Kencana Prenada Media Group: Jakarta.

Narula, Uma. (2006). Handbook of Communication Models, Perspectives, Strategies. Atlantic Publishers & Dist: New Delhi.

Notoatmodjo, Soekidjo. (2007). Promosi Kesehatan & Ilmu Perilaku.Rineka Cipta: Jakarta.

Rakhmat, Jalaluddin. (2009). Psikologi Komunikasi. PT Remaja Rosdakarya: Bandung.

Romli, Asep Syamsul M. (2003). Jurnalistik Online: Panduan Mengelola Media Online. Nuansa Cendikia: Bandung.

Storey, John. (2006). Pengantar Komprehensif Teori dan Metode Cultural Studies dan Kajian Budaya Pop. Jalasutra: Yogyakarta.

Suryabrata. (2011). Metodologi Penelitian. Raja Grafindo Persada: Jakarta.

Wiryanto. (2006). Pengantar Ilmu Komunikasi. Grasindo: Jakarta.

Zarella, Dan. (2010). The Social Media Marketing Book. PT Serambi Ilmu Semesta: Jakarta.

Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen. Journal Communication Spectrum, 1(1), 55-74

Amellita, Nesya. (2010). Kebudayaan Populer Korea: Hallyu dan Perkembangannya di Indonesia. Skripsi Universitas Indonesia: Jakarta.

Jamilah, Yuliati. (2011). Televisi dan Budaya Populer (Studi Korelasional Pengaruh Terpaan Tayangan Drama Asia (Korea) di Indosiar Terhadap Perilaku Budaya Populer di Kalangan Siswa/i SMAN 1 Medan). Skripsi Universitas Sumatera Utara: Medan.

Kania, Dessy & Agatha, Nadia. (2011). Online Consumers and the Application of Uses and GratificationTheory(Case Study: The Kaskus Website). Journal Communication Spectrum, Vol. 1 No. 2. Hal 91-106.

Kaplan, Andreas M., & Haenlein, Michael. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons Journal Vol.53(1). Hal 59-68.

Oh, In-gyu & Park, Gil-sung. (2012). From B2C to B2B: Selling Korean Pop Music in the Age of New Social Media. Korea Observer Vol.43, No.3. Hal 366-393.

Putri, Dianingtyas M. (2013). Peran Media Online dalam Pembangunan Provinsi Banten. Journal Communication Spectrum, Vol. 3 No. 1. Hal 31-45.

Simangunson, Natasia. (2011). Fenomena Hallyu dalam Pembentukan Identitas Diri (Studi Kasus Pada Triple S Medan sebagai Komunitas Penggemar Boyband Korea SS501). Skripsi Universitas Sumatera Utara: Medan.

Wijaya, B. S. (2015). Desire and Pleasure in the Branded Reality Show as Discursive Psychoanalysis. Humaniora, 27(1), 27-41. https://doi.org/10.22146/jh.6406

Wiryanto (2004). Pengantar Ilmu Komunikasi. Jakarta: PT Grasindo

Billboard (18 Oktober 2011). A Look Inside the ‘K-Pop Cover Dance’ Trend. Akses pada 24 Februari 2015. http://www.billboard.com/articles/news/465675/a-look-inside-the-k-pop-cover-dance-trend

Mofa (nd.). Hallyu: Gelombang Korea (한류: Korea Wave). Akses pada 24 Februari 2015. http://idn.mofa.go.kr/worldlanguage/asia/idn/about/budaya/hal/index.jsp

Chang, Dae-ryun & Choi, Kyongon. (21 Juli 2011). What Marketers Can Learn from Korean Pop Music. Akses pada 25 Februari 2015. https://hbr.org/2011/07/what-marketers-can-learn-from

Chung, Ah-young. (12 Juni 2011). K-pop takes European Fans by Storm. Akses pada 4 Mei 2015. http://www.koreatimes.co.kr/www/news/art/2012/01/201_88765.html

Kidihae. (22 Januari 2012). [Intermezzo] Kamus Budaya K-pop. Akses pada 27 Juli 2015. http://koreanindo.net/2012/01/21/intermezzo-kamus-budaya-k-pop/

Rothman, Lily. (12 April 2013). Beyond PSY: 5 Essential K-Pop Tracks. Akses pada 5 Maret 2015. http://entertainment.time.com/2013/04/12/beyond-psy-5-essential-k-pop-tracks/

Saefullah, Defri. (22 Mei 2014). Piala Dunia 2002: Tim Ginseng Kejutkan Eropa. Akses pada 24 Februari 2015. http://bola.liputan6.com/read/2052361/piala-dunia-2002-tim-ginseng-kejutkan-eropa

http://coverdance.seoul.co.kr/