MENJUAL BASUKI TJAHAJA PURNAMA LEWAT “TEMAN AHOK FAIR”: Strategi Kehumasan Pemasaran Komunitas Teman Ahok Menjelang Pemilihan Gubernur DKI Jakarta 2017

Mailan Fransian Cahyani Hutauruk

Abstract


Teman Ahok is a community who has goals to organized support for Basuki Tjahja Purnama (Ahok) on Governatorial Election DKI Jakarta 2017. Teman Ahok using personal brand Ahok to reach out their objective and applying marketing public relations strategy. By using qualitative research with case study approach implementation special event “Teman Ahok Fair”, this research aims to know process, channel communication as a marketing public relations tactics, to know how implementations and success special event “Teman Ahok Fair” which influence by community and volunteer, and to know affect personal brand Basuki Tjahja to Teman Ahok. The data is collected by doing deep interview and document tracking. This study results show that Teman Ahok can achieve marketing objectives by using public relations tools and collecting one million indetity of DKI Jakarta`s citizen. Teman Ahok achieve special event objectives because the power of community. Teman Ahok gets public and media attention because Ahok have a strong personal brand.

Keywords


marketing public relations, special event, community, personal brand

References


Arens, William F, Schacfer, D. H. dan Weigold, M. (2009). Essential of Contemporary Advertising, 2rd ed, New York: Mc. Graw Hill.

Effendy, Onong (2003). Ilmu, Teori, dan Filsafat Komukasi. Bandung: Citra Aditya Bakti

Emzir (2013). Metode Penelitian Kualitatif Analisis Data. Jakarta: Rajawali Pers.

Wijaya, B. S. & Putri, D. M. (2013) Is Social Media Impactful for University's Brand Image? Jurnal Manajemen Teknologi, 12(3), 278-298. ISSN 1412-1700

Kasali, Rhenald (1992). Manajemen Periklanan: Konsep Dan Aplikasinya Di Indonesia. Jakarta: Grafiti

Kriyantono, Rakhmat (2010). Teknik Praktis Riset Komunikasi. Jakarta: Kencana

Monlee, Lee & Carla, J. (2007). Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global, Edisi Ke-2. Jakarta: Kencana

Miftah, Toha (2003). Perilaku Organisasi Konsep Dasar dan Aplikasinya. Jakarta: Grafindo Persada.

Morissan (2010). Perikalanan Komunikasi Pemasaran Terpadu, Jakarta: Kencana Prenada Media Group

Rakhmat, Jalaludin (2001). Psikologi komunikasi. Bandung: Remaja rosdakarya

Santrock, John (2007). Perkembangan Anak. Jakarta: Erlangga

Setiono, Kusdwiratri (2009). Psikologi Perkembangan Kajian Teori Piaget, Selman, Kohlberg, dan Aplikasi Riset. Bandung: Widya Padjajaran

Shimp, Terrence (2003). Periklanan Promosi, Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga

Wade-Tevris (2007). Psikologi, Edisi Sembilan Jilid 2. Jakarta: Erlangga

Wibowo, Wahyu (2011). Cara Cerdas Menulis. Jakarta: Kompas Media Nusantar

Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen. Journal Communication Spectrum, 1(1), 55-74

Wiryanto (2004). Pengantar Ilmu Komunikasi. Jakarta: PT Grasindo


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.


Indexed by:

http://journal.bakrie.ac.id/public/site/images/bambang/sinta-333_120 http://journal.bakrie.ac.id/public/site/images/bambang/doaj_120_02 http://journal.bakrie.ac.id/public/site/images/bambang/base_120 http://journal.bakrie.ac.id/public/site/images/bambang/smalllogo_120 http://journal.bakrie.ac.id/public/site/images/bambang/ebsco_120http://journal.bakrie.ac.id/public/site/images/bambang/crossref_120. http://journal.bakrie.ac.id/public/site/images/admin/googlescholar_logo_120 http://journal.bakrie.ac.id/public/site/images/bambang/wcd_120http://journal.bakrie.ac.id/public/site/images/admin/garuda1_120_01 http://journal.bakrie.ac.id/public/site/images/admin/neliti-blue_02_120 http://journal.bakrie.ac.id/public/site/images/bambang/wroad_120 http://journal.bakrie.ac.id/public/site/images/bambang/news-217_120 http://journal.bakrie.ac.id/public/site/images/bambang/scilit_120 http://journal.bakrie.ac.id/public/site/images/bambang/onesearch_1_160 http://journal.bakrie.ac.id/public/site/images/bambang/mas_176

Archived in:

http://journal.bakrie.ac.id/public/site/images/bambang/imperial_120 http://journal.bakrie.ac.id/public/site/images/bambang/aut_120 http://journal.bakrie.ac.id/public/site/images/bambang/leiden_120 http://journal.bakrie.ac.id/public/site/images/bambang/t_lib_120 http://journal.bakrie.ac.id/public/site/images/bambang/bu-lib_120 http://journal.bakrie.ac.id/public/site/images/bambang/m_libraries_120 http://journal.bakrie.ac.id/public/site/images/bambang/565_2_120 http://journal.bakrie.ac.id/public/site/images/bambang/harvard_lib_120

Listed in:

http://journal.bakrie.ac.id/public/site/images/bambang/iamcr_120

INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH