PERSEPSI ANAK TERHADAP TAYANGAN IKLAN THREE VERSI “INDIE”
Abstract
This article investigates the perception of Children towards a telco brand ad, Three, version “Indie” (“If I am already big”). The study took four primary informants, namely children in the Learning Community of Qur'an Lovers' Homes (RSPQ) located on Jalan Sukabirus Gg. Islam 3, 13 E, Citereup Village Dayeuh Kolot Subdistrict, Bandung, while secondary informants are child psychologists. Using a qualitative approach, data collected through observation, in-depth interviews, and review literature, while data analyzed using Miles and Huberman’s model. The study uses the perceptual theory of Stimulus-Responses, and the results show that in the process of forming perception, children begin with positive attention. They can interpret information well and also gain knowledge about brand messages conveyed in advertisements. However, the perception they get is not strong because the environment around them does not support it.
To cite this article (7th APA style):
Hasanah, R. & Andriani, D. (2015). Persepsi Anak Terhadap Tayangan Iklan Three Versi “Indie” [Perception of Children towards the Three Ad]. Journal Communication Spectrum, 5(1), 13-25.
Keywords
References
Arens, William F, Schacfer, D. H. dan Weigold, M. (2009). Essential of Contemporary Advertising, 2rd ed, New York: Mc. Graw Hill
Effendy, Onong (2003). Ilmu, Teori, dan Filsafat Komukasi. Bandung: Citra Aditya Bakti
Emzir (2013). Metode Penelitian Kualitatif Analisis Data. Jakarta: Rajawali Pers.
Fortunisa, A. & Agassi, A. A. (2012). Pesan Iklan Televisi dan Personal Selling: Alat Promosi Untuk Peningkatan Keputusan Pembelian. Journal Communication Spectrum, 2(2), 200-214
Kasali, Rhenald (1992). Manajemen Periklanan: Konsep Dan Aplikasinya Di Indonesia. Jakarta: Grafiti
Kriyantono, Rakhmat (2010). Teknik Praktis Riset Komunikasi. Jakarta: Kencana
Monlee, Lee & Carla, J. (2007). Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global, Edisi Ke-2. Jakarta: Kencana
Miftah, Toha (2003). Perilaku Organisasi Konsep Dasar dan Aplikasinya. Jakarta: Grafindo Persada.
Morissan (2010). Perikalanan Komunikasi Pemasaran Terpadu, Jakarta: Kencana Prenada Media Group
Rakhmat, Jalaludin (2001). Psikologi komunikasi. Bandung: Remaja rosdakarya
Santrock, John (2007). Perkembangan Anak. Jakarta: Erlangga
Setiono, Kusdwiratri (2009). Psikologi Perkembangan Kajian Teori Piaget, Selman, Kohlberg, dan Aplikasi Riset. Bandung: Widya Padjajaran
Shimp, Terrence (2003). Periklanan Promosi, Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga
Wade-Tevris (2007). Psikologi, Edisi Sembilan Jilid 2. Jakarta: Erlangga
Wibowo, Wahyu (2011). Cara Cerdas Menulis. Jakarta: Kompas Media Nusantara
Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen. Journal Communication Spectrum, 1(1), 55-74
Wiryanto (2004). Pengantar Ilmu Komunikasi. Jakarta: PT Grasindo
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
Indexed by:
Archived in:
Listed in:
INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH