Perencanaan Bisnis Naturcase

doi:10.36782/jemi.v3i2.2044

Perencanaan Bisnis Naturcase

Nur Amira Syifa, Betari Suwandi Betari, Klara Ningrum Ghina Tsuraya, Nira Kusuma Wardani, Tasyara Deana Ismail, Karina Tiara Hapsari, Vidella Juwanda, Dr Suwandi

Abstract

The purposes of this analysis of business concept and functions are: 1) The business concept of Naturcase, 2) Naturcase products, 3) Market strategies for Naturcase’s products in order to be better known by the public and increase the sales. The analysis tools are: SWOT Analysis, STP Analysis, and Financial Analysis. The Business plan of Naturcase itself projects a payback period for 1 year 6 months, so it can be concluded that the business plan are profitable and feasible to run.

Keywords: Business Plan, Naturcase, SWOT Analysis, STP Analysis, Payback Period

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