Factors Influencing Impulsive Buying Behaviour Among Generation Z Tiktok Users in Jakarta
Abstract
Keywords
References
Angkie, N. S., & Tanoto, S. R. (2019). The Effect of Social Media Marketing on Brand Equity in Fashion Brands Zara, H&M, Pull & Bear, and Stradivarius in Surabaya. Agora, 9(4), 197–212.
Babin, B. J., Laroche, M., Lee, Y. K., Kim, E. J., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea. Journal of Services Marketing, 19(3), 133–139. https://doi.org/10.1108/08876040510596803
Coley, A. L., & Burgess, B. (2002). Affective and Cognitive Processes Involved in Impulse Buying. Journal of Consumer Research, 22(3), 305–313. https://doi.org/10.1086/209452
Evans, D., & McKnee, J. (2010). Social Media Marketing: The Next Generation of Business Engagement. Open Library. https://openlibrary.telkomuniversity.ac.id/pustaka/64683/social-media-marketing-the-next-generation-of-business-engagement.html
Fauzi, F., & Welsa, H. (2019). The Influence of Impulsive Buying on the Consumer Behavior. Journal of Consumer Research, 32(2), 145–158.
Goyal, A. (2018). Social Media Marketing: Strategies and Techniques. New Age International Publishers.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004
Gunelius, S. (2010). 30-Minute Social Media Marketing: Step-by-Step Techniques to Spread the Word About Your Business Fast and Free. McGraw-Hill.
Heri Mahyuzar, & Tundo, R. (2022). The Impact of TikTok Trends on Business Marketing. Journal of Business Research, 15(1), 45–56.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kepios. (2023). Digital 2023: Indonesia. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2023-indonesia
Mutanafisa, T. A., & Retnaningsih, D. (2021). The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers. Journal of Marketing Research, 06(01), 77–91.
Nasrullah, R. (2017). Social Media: Communication, Cultural and Sociotechnological Perspectives. Indonesian Publishers.
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305. https://doi.org/10.1086/209452
Sadya, R. (2023). Global TikTok User Statistics. Social Media Today. https://socialmediatoday.com/global-tiktok-user-statistics
Schmenner, R. W. (1986). How Can Service Businesses Survive and Prosper? Sloan Management Review. https://sloanreview.mit.edu/article/how-can-service-businesses-survive-and-prosper/
Siregar, H. (2022). Analysis of the Utilization of Social Media as a Means of Socializing Pancasila. Pancasila: Journal of Indonesianism, 1, 71–82. https://doi.org/10.52738/pjk.v2i1.102
Sumarwan, U. (2014). Consumer Behavior: Theory and Its Applications in Marketing. Ghalia Indonesia.
Sundström, M., Balkow, J., Florhed, J., Tjernström, M., & Wadenfors, P. (2013). Impulsive Buying Behavior: The Role of Feelings When Shopping for Online Fashion. Journal of Retailing and Consumer Services, 20(5), 536–543. https://doi.org/10.1016/j.jretconser.2013.04.002
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: feeling and no thinking. European Journal of Personality, 15(S1), S71–S83. https://doi.org/10.1002/per.423
We Are Social. (2023). Digital 2023: Indonesia. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2023-indonesia
Ye, L., et al. (2022). Trust and Empathy in Consumer Interactions on Social Media. Journal of Consumer Behavior, 28(3), 345–356.
Refbacks
- There are currently no refbacks.
Indexed by :
Editorial Office :
Journal of Entrepreneurship, Management and Industry (JEMI)
Jl. HR Rasuna Said Kav. C-22, Rasuna Epicentrum, Kuningan. Jakarta Selatan 12920. email : [email protected]
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.