“AM I CREATIVE ENOUGH, OR, PERFECTLY CHARMING?” Gender Comparison on How the Millennial Represent their Self on Instagram

Edwi Arief Sosiawan, Rudi Wibowo

Abstract


Photos uploaded by the millennial generation are re-purposing the means of photography in the form of self-representation to construct their identity. This self-identity construction process also involves gender roles related to behavior in the use of social media influenced by gender factors. Photos posted as self-representation are getting a normative or supportive response in the caption as a comment or like and bringing up cases and problems. This study's problem is how the gender comparison in the self-identity construction of the millennial generation in Instagram social media. To interpret the phenomenon of the millennial generation's daily behavior on Instagram, we used the netnographic method. Primary data derived from hypertext interactions with the millennial generation of Instagram users. The result shows the male millennial generation prefers to present themselves as an intimate and friendly person close to the family in daily life. They are also more oriented towards giving their preferences and hobbies by visualizing symbols, highlighting creativity with tools used as photo and video cameras. While the female millennial generation tends to dislike daily shows because it is considered a private matter. However, they liked to show their identity through fashion or clothing known as OOTD and highlight their innovative products and themselves. We recommend the following studies to focus on the millennial generation's self-identity construction through social media, comparing its development with the offline identity and picking up the research subject Generation 4.0.

 

To cite this article (7th APA style):

Sosiawan, E. A., & Wibowo, R. (2021). “Am I Creative Enough, or, Perfectly Charming?” Gender Comparison on How the Millennial Represent their Self on Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), xx-xx. http://dx.doi.org/10.36782/jcs.v1i1.2151

 


Keywords


Millenials; Self-identity; Instagram; Netnography; Selfie

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