MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV

Yulianti Fajar Wulandari, Yan Bastian

Abstract


EPL or English Premiere League is a professional football league in England which is a prestigious competition and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study iinvestigates how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative approach and descriptive analysis of communication strategies and program production. By using organizational control theory and management strategy, it was found that ideas were the key to the Creative Team in increasing the rating and share of “EPL” program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also be applied to other programs of MNCTV.

 

To cite this article (7th APA style):

Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9(2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953


Keywords


Creative Team; Production Stages; Program Production; Creative Management; TV Program

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