TEENAGE PERCEPTION TOWARDS THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOP BUYING INTEREST

Tuti Widiastuti

Abstract


Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products.

 

To cite this article (7th APA style):

Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9(1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924


Keywords


Teenager; Young Women; Cosmetic Product; Celebrity Endorser; Makeup Tutorial

References


Amin, K. (2018). Pengertian Remaja. https://www.academia.edu/5080143/Pengertian_Remaja.

Dhestantya, D. (2018). Pengaruh Beauty Vlogger Suhay Salim Terhadap Keputusan Pembelian Wardah. Fakultas Ilmu Sosial dan Ilmu Politik. Banten: Universitas Sultan Ageng Tirtayasa.

Dini (2016, 23 Februari). 10 Manfaat Youtube bagi User. https://dosenit.com/jaringan-komputer/internet/manfaat-youtube.

Eliza, R. (2018). Pengaruh Youtube Beauty Vlogger Terhadap Minat Beli Konsumen Dan Dampaknya Terhadap Keputusan Pembelian Produk (Studi pada Pengguna Kosmetik Maybelline di Indonesia. Jurnal Administrasi Bisnis (JAB), 63(1), 187-196.

Handayani, B. (2011). An Examination of Media Convergence and Its Implication on Mass Communication Notion. Journal Communication Spectrum, 1(2), 171-184

Noordien, A. (2012, 16 Februari). Persepsi: Pengertian, Definisi dan Faktor yang Mempengaruhi. https://www.academia.edu/6123394/Teori_persepsi.

Nurudin (2011). Pengantar Komunikasi Massa. Rajawali Pers.

Raharjo, S. (2013, 04 April). Wawancara Sebagai Metode Pengumpulan Data. https://www.konsistensi.com/2013/04/wawancara-sebagai-metode-pengumpulan.html.

Utopi C. (2017, 8 Juli). Apa Itu Video Vlog ? Berikut Adalah Pengertian Dan Cara Membuatnya. https://www.utopicomputers.com/apa-itu-video-vlog-berikut-adalah-pengertian- dan-cara-membuatnya/.

Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen. Journal Communication Spectrum, 1(1), 55-74

Wood, Julia T. (2010). Communication Mosaics: An Introduction to the Field of Communication. In Lyn Uhi. Contexts of Communication: Mass Communication. Cengange Learning.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.


Indexed by:

http://journal.bakrie.ac.id/public/site/images/bambang/sinta-333_120 http://journal.bakrie.ac.id/public/site/images/bambang/doaj_120_02 http://journal.bakrie.ac.id/public/site/images/bambang/base_120 http://journal.bakrie.ac.id/public/site/images/bambang/ebsco_120http://journal.bakrie.ac.id/public/site/images/bambang/crossref_120. http://journal.bakrie.ac.id/public/site/images/admin/googlescholar_logo_120 http://journal.bakrie.ac.id/public/site/images/bambang/wcd_120http://journal.bakrie.ac.id/public/site/images/admin/garuda1_120_01 http://journal.bakrie.ac.id/public/site/images/admin/neliti-blue_02_120 http://journal.bakrie.ac.id/public/site/images/bambang/wroad_120 http://journal.bakrie.ac.id/public/site/images/bambang/news-217_120 http://journal.bakrie.ac.id/public/site/images/bambang/scilit_120 http://journal.bakrie.ac.id/public/site/images/bambang/onesearch_1_160 http://journal.bakrie.ac.id/public/site/images/bambang/mas_176

Archived in:

http://journal.bakrie.ac.id/public/site/images/bambang/imperial_120 http://journal.bakrie.ac.id/public/site/images/bambang/aut_120 http://journal.bakrie.ac.id/public/site/images/bambang/leiden_120 http://journal.bakrie.ac.id/public/site/images/bambang/t_lib_120 http://journal.bakrie.ac.id/public/site/images/bambang/bu-lib_120 http://journal.bakrie.ac.id/public/site/images/bambang/m_libraries_120 http://journal.bakrie.ac.id/public/site/images/bambang/565_2_120 http://journal.bakrie.ac.id/public/site/images/bambang/harvard_lib_120

Listed in:

http://journal.bakrie.ac.id/public/site/images/bambang/iamcr_120

INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH