MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra

Khairil Anwar

Abstract


The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city

Keywords


mediatization, hippereality, simulacra, spectacle, Meikarta,

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